SEO and Reverse SEO: what makes internet promotion work? My #1 difficulty in promoting a website effectively is getting business owners on-board to provide fresh content on a regular basis. To engage business owners and allow them an easy almost effortless way of providing unique content that search engines will eat up and help SEO rankings for a long time, I have come up with a solution. The solution is podcasting and the content for the podcast can be created via recorded skype phone calls.
The final edited recorded phone calls are converted into podcasts and then promoted via iTunes and many other podcasting directory websites. The audio podcasts can also be converted to mp4 video format for Youtube channels. Youtube is the second largest search engine. Getting good rankings for a typical website is time consuming work which includes everything from updating old websites to making new websites and creating a social networks for each in addition to setting up blogs, podcasts, Youtube channels, Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus pages and users on content sharing sites like Digg, Mixx and StumbleUpon. Reversing bad media in addition to increasing the SEO of a clients websites can be achieved.
I will guarantee SEO success if #1 – the individual/company owner or someone designated to speak on his behalf would agree to recording a minimum of weekly skype calls. These recorded skype calls become the genesis of all social media content. The content will discuss what is happening in the company to achieve its goals and/or discuss and share tips to the intended audience on whatever its expertise is and/or give news updates on the industry etc. We would create informative helpful podcasts that users could consume, share and come back for more. A designated spokesperson who agrees to be interviewed and have content ready for a podcast is the first key. #2 For Reverse SEO the person in question must agree to transparently discuss the problem / problems that led to bad press and be honest, giving admission to guilt if that is the case or a believable bullet proof defense if wrongly accused. For typical SEO the owner needs to be transparent and share himself/herself and be vulnerable to the audience. If #2 is not achieved, the social network will backfire and the name / company will be doomed online forever.
To complete a large SEO and Reverse SEO promotion, a time line would have to be discussed. If results are needed ASAP, I will create the content as discussed above and use automation tools to submit to many sites in addition to increasing my team to complete uploading of files, completing user pages with prewritten data etc.
SEO results – The good news. My clients will see results via pdf reports and will have daily / weekly updates on their promotion with the worlds best SEO Analytics program: http://www.myseotool.com/
